While correctly pricing for the current market is still the most important aspect to selling your home successfully, much more is involved in today's complicated real estate market.
I do not employ a team of agents getting started in the business, because every aspect of the sale of your house deserves my personal attention, from small details such as the placement of the yard sign to photographing and filming your home to market to today's internet-savvy buyers.
Being associated with an independent brokerage, I the latest advanced solutions for selling your property. Many franchise brokers and larger independents continue to use outdated or ineffective marketing techniques, which the listing agent is forced to pay for, passing that cost on to you. The best example of this is print advertising. Read more about this in my marketing philosophy. Be sure to ask me about this when considering listing your property for sale.
According to a recent study by the National Association of Realtors®, almost 90 percent of home buyers start their home search online. I specialize in high visibility online marketing that the largest real estate companies in our area fail to deliver in an effective way.
With the sale of such a large financial asset on the line, the responsibility at hand is far too important to simply choose a friend or the local real estate "luxury" brokerage. The majority of the marketing effort for the sale of your property should be allocated to where today's Sarasota-area home buyers in all price ranges are looking: on the internet.
While the big box brokerages in our area spend considerable money and effort promoting their websites, the fact is the vast majority of home buyers search Realtor.com first, or prefer to search all MLS listings themselves, using an MLS solution much like I employ here on my website. Over the course of a one week period, this website regularly receives visits from over 30 countries and 50 major metropolitan areas.
All calls and website inquiries for your property listing are routed to me directly. Prospective buyers who see the "For Sale" sign in your yard can instantly view video of the property on their smart phones or tablet computers like the iPad while still in the car, without having to make a call. I have my own mobile app, because mobile internet usage is increasing tremendously.
It's my belief that the largest real estate companies in our area are ineffectively using the internet to market properties by employing excessive techniques to cull private information for marketing purposes. Attracting a lot of internet traffic to a website is one thing, but turning them away by requiring a log-in to view properties or create an "account" turns off the savviest online homebuyers..
The video below will blow you away with how the internet actually has impacted our daily lives and the business environment. You sure won't see anyone making videos like this for agent caravans, Open Houses, catered Realtor Open Houses, email blasts, glossy magazines, or newspaper advertising.
free home valuation
sellling short sales
technology edge
virtual walkthrough
my pro team
marketing philosophy
Potential buyers find my site a valuable resource for Sarasota, FL real estate.