While correctly pricing for the current market is still the most important aspect
to selling your home successfully, much more is involved in today's
complicated real estate market.
Employing a team of agents getting started in the business goes against my
philosophy that every aspect of the sale of your property deserves my personal
attention. Small details such as the placement of the yard sign to
photographing and filming your home make a big difference.
Being associated with an independent brokerage, I am free to employ the
latest advanced solutions for selling your property. Many franchise brokers and
larger independents continue to use outdated or ineffective marketing
techniques, which the listing agent is forced to pay for, passing that cost on to
you. The best example of this is print advertising in newspaper and
magazines. Read more about my marketing philosophy. Be sure to ask me
about this when you are ready to list your property for sale.
According to the 2012 NAR Profile of Home Buyers and Sellers, nine out of 10
recent home buyers used the Internet to search for homes, up from seven out
of 10 in 2003. And the percentage of buyers who report using the Internet
“frequently” nearly doubled, from 42 percent in 2003 to 79 percent in 2012.
With the sale of such a large financial asset on the line, the responsibility at
hand is far too important to simply choose a friend or the local real estate
"luxury" brokerage. The majority of the marketing effort for the sale of your
property should be allocated to where today's Sarasota-area home buyers in
all price ranges are looking: on the internet.
The big box brokerages in our area spend considerable money and effort
promoting their websites with their own listings first. The fact is the vast
majority of home buyers search Realtor.com first, or prefer to search all MLS
listings themselves, using an MLS solution much like I employ here on my
website. This website regularly receives visits from over 30 countries and 50
major metropolitan areas.
All calls and website inquiries for your property listing are routed directly to me.
Prospective buyers who see a "For Sale" sign in your yard can instantly view
video of the property on their smart phones or tablet computers like the iPad,
while still in the car, without wasting time talking to a receptionist at a real
It's my belief that the largest real estate companies in our area are ineffectively
using the internet to market properties by employing excessive techniques to
obtain private information for marketing purposes. Attracting a lot of internet
traffic to a website is one thing, but turning those visitors away by requiring a
log-in to view properties or create an "account" easily discourages the most
savvy online homebuyers.
Being on the internet is no longer enough. It's how well you do it. Check out
the video for some amazing stats.
|Potential buyers find my site
a valuable resource for
Sarasota, FL real estate.
I do not have a set fee, nor is there a "standard" fee in our area.
If a Realtor® tells you the "normal" or "usual" fee is a certain amount or
percentage, they are violating the most basic of real estate laws, most
specifically the Sherman Anti-Trust Act.
Stating there is a customary or normal real estate fee is viewed as an attempt
to price fix and stifle competition. Furthermore, if a Realtor® tells you they need
a certain amount to attract a buyer's agent to show your home, that is also
unlawful. A Realtor® who does not understand basic real estate law is unlikely
to be able to competently advise you in a complicated real estate transaction.
So, what do I charge? Each situation is different, and I negotiate a highly
competitive fee with each seller I work with. Let's discuss your particular
When you hire me to list your home, you are not locked in to a long-term listing
agreement. I am so confident that my modern approach to real estate
marketing will get your home sold as quickly as possible, you will be more
than satisfied with my service.
Don't get boxed into a long-term listing agreement with another brokerage until
we've had a chance to discuss your specific needs!
It may sound like a cliche, but a Realtor who puts your needs first is an
important consideration when selecting a qualified and experienced real
According to real estate law and the Realtor® Code of Ethics, Realtors® MUST
present all written offers to the seller. It is unlawful for a listing Realtor® to
disclose to a potential buyer what minimum price a seller will accept, unless
the seller specifically provides written instructions to their listing agent in
Verbal offers or verbal agreements carry no legal standing and are not
enforceable. I will never waste your valuable time with buyers who do not
make written offers, which must include proof of mortgage or cash funds.
Does this seem a little different than what you may have experienced with other
agents in the past, or perhaps seen on an HGTV real estate show? Agents
who say "I don't think the seller will take X or Y price" need a major refresher
course on real estate law and Code of Ethics.
Something else to consider is listing a luxury home with a large brokerage,
where the likelihood that the same brokerage could also represent the buyer in
the sale of your home is greater. Brokers make the most money by
representing both sides of the transaction. The potential conflict of interest in
pushing to close a deal, rather than push for the best price for the seller or
buyer, is a very real possibility. See how this could have been a factor on my
blog about recent sales in Harbor Acres .
As a seller, you may have been researching your home value on Zillow or
Trulia. Buyers use these websites as well.
The fact is that Zillow and Trulia misrepresent home values, especially in
Sarasota. They are not real estate websites. Their business plan is based on
selling advertising to real estate agents and related companies.
You may have a false impression of the value of your home, or a buyer may be
armed with incorrect Zillow or Trulia data. In both cases, this misinformation
will result in missed sales opportunities or even worse: a contract based on a
price that won't be anywhere close to a mortgage loan appraisal for a buyer.
Read more on how Zillow misleads the public here. You can also read several
posts about Zillow and Trulia on my blog.
Thanks for your follow
up and hard work
holding our transaction
together. I will definitely
refer you to anyone
looking for real estate.
|Read a case study of how
an individual agent can
place your home listing
on the first page of
Google, and compete
with the biggest real
estate companies here
on my blog.